Insurance direct mail is a powerful marketing tool for agents. It can generate leads quickly and effectively, especially when paired with a solid follow-up system. For example, using an advanced software solution like PostGrid allows you to automate follow-up postcards based on the type of lead you receive from a direct mailer. This helps to convert leads into customers.
General insurance direct mail can come in the form of a letter, brochure, or flyer. Brochures and flyers are perfect for delivering complicated information in an easy-to-read format, while letters work great as a sales piece to deliver your personal message. It’s also important to remember that every piece of insurance direct mail needs to have a clear call-to-action. Including a contact name, phone number, and website address will help to drive response and conversion.
In addition, incorporating testimonials and additional credibility boosting features can further increase your campaign results. This can include videos, photos, expanded biographies, and more. Finally, using a window or closed face envelope can add a sense of security to the mailing and further build your brand’s trust.
Overall, leveraging an insurance direct mail strategy is one of the best ways to generate quality leads for your agency. With the proper design and messaging, it’s not uncommon for these pieces to yield high returns on investment. Whether it’s through bulk saturation mailing, EDDM(tm), or lists, insurance direct mail is a proven way to boost your insurance agency’s brand recognition and bottom line.
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